Design Versions
Three design directions for Mahi Apparel USA. Each version is a fully built, browseable Shopify-ready site — same product catalog, different brand voice. Click any version to explore the full site.
Engagement by Al · Active — 2026
Version 02 Warm, professional Faire-meets-Old-Navy direction. Clay tones over cream with deep forest accents — friendly retail polish with B2B clarity. Reads as a real boutique brand, not a wholesale catalog.
Clay / Cream / Deep Forest / Ink
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Version 03 Quiet, premium editorial feel inspired by Net-a-Porter and SSENSE. Serif type, generous whitespace, magazine-style lookbook. The version that lets the product breathe and reads as a designer label.
Bone / Ink / Brass
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Version 04 Bold Gen-Z streetwear energy. Condensed display type, electric coral and acid lime accents on stark white and black. Drop-feed structure built for TikTok-shop discovery and high-velocity buyers.
White / Black / Electric Coral / Acid Lime
Explore Full SiteThe Challenge
Mahi Apparel USA is a working wholesale clothing business with real inventory, real buyers, and a real trade-show presence. The digital surface did not match the operation.
The existing site was anchored in Lorem Ipsum copy, padded with invented team members, and shipped with eleven product pages that rendered empty. There was no Faire storefront, no meaningful social presence, and no structured B2B funnel — every wholesale inquiry routed through a single brittle inbox.
Direct competitor Pioneer Wholesale — sitting at 4.1★ on Google and 2.2★ on Yelp — was winning on sheer buyer visibility alone. Mahi needed to outrank them not on discount, but on professionalism: a storefront buyers trust in under thirty seconds.
The Approach
Kill the Lorem Ipsum. Audit every page, every product, every photo. Rebuild the information architecture around one audience: wholesale buyers who need to check MOQs, margins, and availability in under thirty seconds.
Stand up the missing B2B surface area. Faire storefront spec, Instagram and TikTok anchored to product SKUs, trade-show one-pager, and buyer outreach sequences. Stop relying on a single brittle wholesale inbox.
Rebuild the store on Shopify with a Dawn-themed custom layout, wholesale-gated pricing, margin calculator, MOQ banners, and a retail-research-driven navigation. Ship multi-page Shopify-ready — home, collections, product, about, wholesale, contact.
Rebuild Highlights
Home, collections, product templates, about, wholesale application, and contact — each wired to Shopify sections so the client can edit copy and hero media without touching code.
Eleven dead product pages were rebuilt from zero. All 32 SKUs now ship with rewritten, retail-quality copy: materials, fit notes, packaging, MOQ, case pack, and suggested retail.
Retail browsers see lookbook-style pages. Approved wholesale accounts see case-pack pricing, tiered discounts, and a live margin calculator — no price leakage to competitors.
Every product surface carries a minimum order banner and an inline margin calculator. Buyers model their keystone in the page, not in a spreadsheet.
Information architecture informed by live competitor audits — including Pioneer Wholesale (4.1 Google / 2.2 Yelp) — and Faire/Tundra top-seller patterns. Structure is built for conversion, not decoration.
Built on Shopify Dawn for long-term maintainability, then customized with Mahi's palette and typography so the store reads as a real brand, not a template.
Tech Stack
Status
Active engagement — 2026. Three versions live and browseable above. Currently iterating with the client to converge on a final direction.